Grown-ish

Working together with Disney’s Freeform network, we developed the core visual concept for the launch campaign of a new series, a spin-off of the hit ABC show Black-ish. From sketch concept, to in-house test shoots and then three major shoots with world-class photographers, to design, finishing and delivering of high rez assets for print and outdoor placements.

Built around a simple contradiction: Zoey sipping tea from a red Solo cup. The image captured the show’s mix of sophistication and youthful chaos, becoming the defining visual across posters, digital marketing, and series promotion. This lead to a long, successful working relationship with Freeform across the entire six season run of the show.