VC Andrews
For nearly a decade, we helped shape the visual identity of Lifetime's V.C. Andrews movie events, one of the network's most successful and enduring programming franchises.
Our involvement began with If There Be Thorns and expanded into multiple V.C. Andrews series, including the five-part Heaven event, the four-part Ruby series, Flowers in the Attic: The Origin, and the four-part Dawn event. Across the franchise, we developed key art campaigns, character portraits, book covers, outdoor advertising, print, digital, and promotional creative that helped bring these gothic family sagas to life.
VC Andrews Landry Case Study
Working closely with Lifetime and acclaimed photographer Matthias Clamer, we created the visual systems that carried each event across dozens of touchpoints while maintaining a distinct identity for each series.
The work extended far beyond individual campaigns. Our imagery was featured across national advertising, billboards, digital platforms, and even reprinted as official book covers, helping connect generations of readers and viewers to the world of V.C. Andrews.
Over the course of more than a dozen films and limited-series installments, we helped evolve a franchise that Lifetime continues to position as a signature programming event.
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